Objective Management Group processes tens of thousands of sales assessments annually. The firm spends a significant amount of resources on managing its back-office operations, while at the same time maintaining a high level of personalized customer service with their clients. The company has a sales-driven culture and one of their core beliefs centers on continuous improvement. The company realized that the key to future success was to move as many operational processes as possible to the Internet, allowing their staff to focus on one-on-one contact with their customers and to facilitate clients need for status information.
